Beginning today, Bimmer fans will have their own BMW mobile site located at the address: www.bmw.mobi. This mobile portal offers product information on all BMW models. Additionally, users can download for free a large selection of background pictures, ring tones and videos. Further services which will include a technique encyclopedia or a mobile dealer search are to be included in the near future according to BMW.
Although www.bmw.mobi is currently available only in two languages (German and English), gradually, locally adapted language versions in the international BMW markets will follow.